10 Link Bait Tips for Small Business Marketing

by Dev Basu on September 18, 2008

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Creative Commons License photo credit: robertodevido

Small Biz Can be Creative Too

Sometimes it can be pretty hard to come up with creative social media link bait ideas for otherwise un-interesting small businesses. After brainstorming for a bit, I think I’ve come up with some ideas that can be applied to almost any SMB regardless of what they do. If I’ve missed anything you can come up with, leave me a comment and I’ll credit you in the post.

10 Creative Ideas for SMB Social Media

  1. What to Ask Your [Business Type] Before Hiring Them.
  2. 10 Ways To Save Money by Using a [Business Type].
  3. How to Choose a Good [Business Type].
  4. 5 Totally New Ways of Sprucing up Your [Business Services].
  5. How to Get 50% Off Your Next [Business Service].
  6. The Latest and Greatest in [Business Service].
  7. 10 DIY [Business Service] Tips You Can Use Today.
  8. 15 Factors That Affect Your [Business Service] Quote.
  9. How to Become a Certified [Business Service] in 6 Months.
  10. Ten Mistakes to Avoid When Hiring a [Business Type].

Real Life Examples of The Above

  1. What to Ask Your Car Mechanic Before Hiring Them .
  2. 10 Ways To Save Money by Using a Chartered Accountant.
  3. How to Choose a Good Mover.
  4. 5 Totally New Ways of Sprucing up Your Interior Design.
  5. How to Get 50% Off Your Next Oil Change.
  6. The Latest and Greatest in Aromatic Massage Oils.
  7. 10 DIY Carpentry Tips You Can Use Today.
  8. 15 Factors That Affect Your Car Insurance Quote.
  9. How to Become a Certified Hair Stylist in 6 Months.
  10. Ten Mistakes to Avoid When Hiring a Plumber.
Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Google
  • TwitThis
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{ 11 comments… read them below or add one }

1

Bilal Jaffery 09.18.08 at 10:30 pm

Great post Dev!

2

Michael D 09.18.08 at 11:41 pm

What’s so great about a list like this is that a small business owner can easily put all 10 of those tips into action asap. Who knows more about choosing a good [your industry here] than you?

While not viral, a few years ago I wrote an article I had a lot of knowledge on [how much money a chiropractor can make]. It’s been a solid source of traffic ever since it posted. I will almost guarantee similar searches are taking place in [your industry here].

3

Dev Basu 09.19.08 at 7:04 am

@Bilal - Thanks!
@ Michael D - Glad you found it to be useful. Do you have a link to that article of your’s? I bet it’d be a good read.

4

Jeremy 09.22.08 at 9:35 am

Great content ideas. How often have we heard, “oh none of that viral marketing stuff works for me, my business is too niche…”?

Do you suggest packaging stories like these and pitching to bloggers and journalists for syndication/re-publishing, or just putting it out on your blog and trying to attract inlinks? Seems like some industries require that you bring the content to them.

5

Earn money online 09.22.08 at 12:07 pm

Great article here. Thanks for sharing. Creativity is the key to success.

6

Dev Basu 09.22.08 at 1:19 pm

@Jeremy - You bet, I’ve worked with clients in the ultra interesting industry related to fuel cards for example, but there’s always something creative that can be done with such clients (all credit goes to a former coworker of mine who came up with such awesome ideas).

I would just put them out on your blog as much as possible, while either syndicating to other outlets, article marketing, or even doing PR releases where appropriate. If the article gains no steam in social media or search, then revise the titles and content a bit and make it fodder for article marketing.

7

Internet Marketing Joy 09.22.08 at 3:31 pm

These are really great and interesting ideas for small business marketing…I’m sure lots of small business owners will find these ideas helpful..^^ anyways thanks a lot for sharing it with us..^^

8

Amy 09.23.08 at 10:09 am

Great article…and excellent advice!

As a small business owner engaging in SEO, I have successfully employed some of the same strategies on my own website. We, as small business owners, have a rich collection of experience and knowledge that can create powerful content…the cornerstone of any SEO strategy.

In particular, we are a home remodeling contractor and put together a section on how to choose a remodeling contractor. This is relevant, interesting content to our target market and has subsequently received great traffic.

9

wheel 09.24.08 at 7:01 am

That was a concise yet fabulous post - simple but very stimulating! Those are some great ideas.

10

jen mallery 09.28.08 at 4:01 am

Great list. I remember reading somewhat that 10-best-type “lists” like this have one of the best possibilites of becoming a viral article. If you look at Digg, you’ll notice that a lot of the articles at the top are actually lists of some sort.

11

Marketers World 10.18.08 at 12:01 pm

Great template Dev.

Crafting an article title, is one of my weakness.

Once I wrote an article [Weight loss advice: Why you shouldn't consider becoming anorexic], and it is still giving me traffic till today. But I still couldn’t figure out why that article is so outstanding compared to other articles I wrote. Maybe because it was written with lots of passion.

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