So popular keyword research and grouping tool Wordstream has added some new features to their free tools. I’ve trialed their solution before, and it’s definitely an interesting utility for the serious PPC marketer and those who do advanced SEO campaigns with multiple keyword buckets. Have a look at their new tools via the press release below:
WordStream’s new tools, The Keyword Niche Finder and The Free Keyword Grouper, are designed to help businesses and marketers solve specific problems:
- The Keyword Niche Finder – Instantly identify and target the most profitable keyword niches
- The Keyword Grouper- Group and organize vast lists of keywords into actionable keyword groups to turn into ad groups or website content
Strong keyword organization is the foundation of successful search marketing, and WordStream’s Free Keyword Grouper lets marketers take massive lists of target keywords and instantly group these keywords into tightly-knit, relevant groups. This advanced level of keyword organization is critical for creating effective ad groups for PPC campaign advertising and for informing content creation and site navigation for SEO.
With The Keyword Niche Finder, marketers can type in terms related to their business and receive a list of the most popular and relevant keywords for their websites, along with the most interesting keyword niches or clusters. Marketers and website owners can leverage the results from The Keyword Niche Finder to build and structure intelligent website information architectures or create new subsections of their existing sites to drive traffic and collect new business opportunities.
“One of the biggest challenges for business owners is determining where to begin their keyword research and how to continually expand and refine their campaigns to get maximum returns,” says WordStream Founder and Vice President of Product Development Larry Kim. “With our two new free tools, we’ve armed marketers and business owners with the power to instantly receive well-organized, prioritized lists of the most profitable keyword opportunities in their niche.”
WordStream’s subscription-based service also announced a major upgrade recently, including integration with Google Analytics and sophisticated multi-source keyword analytics. It provides users with a tool-set to take those insights to the next level by continually monitoring the performance of their keywords and offering actionable keyword suggestions that helps them grow their campaigns and revenues, all for a very affordable monthly fee.
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Thanks for the pointer, Dev…gave it a try and it works pretty well…not as good as (IMHO) Googles tool…but still pretty good!
Jim
Fantastic tool, I think it may actually be better than Google’s as it lists many more options. Google’s has always striked me as being more for advertisers.
The keyword grouper is something, this feature is very useful in keyword work. I use the iSpionage keyword tool which also has a grouping feature and they work pretty much the same way. Although the Keyword grouper can group at any time, and mine needs to get to the grouping step, passed the first two..
Thanks for sharing this info. It’s really helpful tool, especially for ad-campaign designer & SEO professionals. It makes life peaceful by giving proper direction to help tuning up keywords and drive new business opportunities to websites.
I have tried the keyword grouper before, but not the other tool. Thanks for the heads up. Going to try it out.
Many online marketers know how to find and optimize organic and paid search campaigns based on traffic estimation numbers, competition, and other indicators such as web analytics data. What’s somewhat more difficult is to optimize for a larger group of similar keywords that can have significant impact on ROI. In my experience, search marketers tend to focus on generic, high-traffic terms that may be extremely hard to monetize due to the many stages of the conversion process on any website. Generic terms are great to get traffic and introduce yourself to consumers, but consumers are less likely to convert on those highly sought after terms versus long-ta
The long tail is highly difficult to optimize, especially in SEO because, as the name suggests, the long tail is extremely On any given site, you might have to sift through hundreds and hundreds of phrases in your web analytics software in order to manually identify groups of similar terms that actually convert.
Great post! These are going to be some very valuable SEO resources for folks to use. I’ll have to definitely check these two tools out. Thanks for sharing!
Great! These Niche Marketing tools can really benefit the professionals in this field.
Great Free Niche marketing tools……!
Thanks for the article Dev i’ll definitely test the trial version.
I have been checking this tool out just recently actually and whilst it’s good, I cannot see it offering any value than other tools, yes you can manage your keywords in one place and link it up to your AdWords and Analytics but as far as keyword suggestions go and relevance, it initially would not sway me to pay for the tool.