If you work as a consultant or for an agency, you probably spend a fair amount of time being remarkable, convincing, and irresistible. Of course, not all days turn out that way, and I have had a number of client pitches that could have gone better. What matters most is being able to learn from mistakes, and perfecting pitch techniques as you go along. In my opinion, it’s not enough to just deliver a seemingly good pitch on the surface, but rather to read between the lines and peer into your audience’s thoughts.
Key Pitch Indicators
We recall only about 50% of information that is delivered to us, 24 hours after processing and segmenting that information. Coupled with a lack of motivation, this is a key reason most people never create actionable plans – they simply can’t remember every relevant piece of information that they need to succeed. Similarly, in a client meeting, one can expect that the client won’t recall everything you talk to them about.
SEO, by its very nature involves a fair number of technical points in any discussion, and this is most likely what the client will not remember.